The right words may not be worth a thousand pictures, but they might mean you don’t need a picture at all. Words still provide the spine of business communications, whether they’re telling your company’s history, pitching a new product or trying to motivate your employees. We can help you find your voice:
See the big picture.
Delivering a message effectively is a matter of blending various elements, and we’ve evolved a Communications Decision Tree to help visualize this idea. Its branches present the content audiences, and delivery channels as well as the fact that messages themselves need to be considered over time. Show me.
Think things through.
Our Communications Decision Tree is a useful talking document, but the real value is derived from using it to plan a large-scale program. The end result is a kind of communications architecture, which can be used to coordinate individual projects. Show me.
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